Ready to build the clinic you’ve always wanted?
I help physios start, grow and scale profitable private clinics without letting the business take over their life.
See how I can help
The problem
Is your clinic giving you the life you thought it would?
You started your clinic because you wanted more freedom, more control over your time and the chance to build something for yourself.
But somewhere along the way, it started to feel like the clinic owned you.
You are working harder than ever, but the profit is not where it should be.
You have less time for yourself and your family than you expected, and switching off feels almost impossible.
There is always another staff issue, another gap in the diary, another marketing problem or another decision waiting for you.
You put off taking time away because you worry about what will happen when you are not there.
And even when you do go away, your head is still in the clinic.
You are tired.
You feel burnt out.
And the freedom you thought owning a clinic would give you never really arrived.
Eventually, you start asking yourself a question you never thought you would ask.
It does not have to stay that way.
My story
I’ve been through every stage of this.
Before building Sharp Physiotherapy, I was a head physio in professional football.
When I left, I set up on my own, treating patients from a shed at the bottom of my garden.
Within six years, I had grown that into three clinics in three completely different towns, miles apart, with a team of 15 and a business approaching seven figures in revenue.
Completely cash pay.
And I did not do it on Harley Street.
I built it in some really economically challenged areas, with a large part of our patient catchment coming from former mining communities.
These are people choosing to pay for their treatment in a country where they can access healthcare through the NHS free at the point of use.
So when I talk about attracting patients, making the numbers work, recruiting a team and building a clinic that does not depend on the owner for everything, I am talking about things I have had to work out myself.
I know what it feels like to be the one man band in a room.
I know what it feels like when every decision comes back to you.
And I know what it takes to build beyond that.
My belief
Owning a clinic should improve your life, not consume it.
Clinic owners are entrepreneurs.
They take risks, create jobs and generate wealth.
They take on the pressure of paying wages, keeping the business going and being responsible for other people.
I believe people who take on that much risk, stress and responsibility deserve to be compensated properly.
Financially, yes.
But also with time, freedom, options and choices.
The choice to treat patients because you want to, rather than because the business cannot survive if you stop.
The choice to treat a few patients, or none.
To start at nine in the morning or two in the afternoon.
To take time away without spending the whole holiday worrying about work.
And the ambition should go beyond a clinic that can run without you.
With the right people and systems, you can build a clinic that grows without you being involved in everything.
The vision
What if your clinic actually worked for you?
These days, I do not really treat patients anymore.
If I want to, I can.
But the business does not depend on me having a full diary.
It is highly profitable, and the people and systems I have put in place run the clinics.
They also help grow them.
Recruitment and marketing do not have to come back to me every time.
When I go away, I can switch off.
I have more time with my kids and my family, and I am very grateful for the life the business gives me.
But there is another part of this that matters just as much.
Having time and money means I can reinvest in the clinics.
I can invest in training and CPD, create better opportunities for the team and work on making Sharp Physiotherapy a brilliant place to work.
That is much harder when you are constantly exhausted, have no energy left and there is no money in the business.
A profitable clinic that works without you being involved in everything benefits more than just you.
Your staff get better opportunities, and your patients get a better experience.
That is the kind of business I want to help you build.
How it works
The four stages
This is how we build a clinic that can grow without depending on you.
Create visibility
Before we change anything, we need a clear picture of where you are.
We look at the numbers to understand where patients, time and money are being lost, and where the opportunities are, beyond how busy the diary feels.
Optimise
Once we can see exactly what is happening, we optimise every part of the clinic: generating and retaining patients, improving margins, staff performance, recruitment and training.
We focus on the areas that make the biggest difference.
Systemise
Next, we build everything we have optimised into the way the clinic operates.
We use clear systems and automation to remove as much manual work as possible, so results do not depend on you remembering to do everything yourself.
Kill the Founder
The final stage removes the owner from the day to day running of the business.
You stay involved because you choose to be, not because it needs you, giving you time, freedom and a genuinely sellable asset.
Ways I can help
Choose the level of support that is right for you.
Free
Free Resources
Practical guides, tools and templates to help you build a better private practice.
Start with my KPI cheat sheet, guide to getting started in private practice and social media plan.
If you want to get a feel for how I think and start making improvements yourself, this is a good place to begin.
Explore the free resourcesCommunity
The Full Life Club
A private community for physios and clinic owners who want ongoing guidance without committing to one to one coaching.
Ask me questions, get direct support and learn alongside other people building their private practices, help with the decisions and problems that come up as you build your business.
Explore the Full Life Club1:1 Coaching
Clinic Builder
One to one coaching for physios and clinic owners who want to work directly with me on building a more profitable clinic that gives them greater freedom.
We work through the four stages together: Visibility, Optimise, Systemise and Kill the Founder, building a clinic that can operate and grow without depending on you.
Explore Clinic BuilderStart small
You do not need the perfect clinic to get started.
You do not need every piece of equipment you see on Instagram.
You do not need a huge team or the finished version of the business before you take the first step.
I started with a small room, a treatment bed and a pot of cream.
Start by solving a real problem, getting good outcomes for patients and learning how to bring people through the door.
Then build from there.
Have a clear picture of where you want to go, but do not let the gap between that and where you are now stop you from getting started.
Be patient with the long term vision. Be impatient with the next step.
Start Small. Grow Tall.
Client stories
What happens when the right things start working?
After leaving my role with a large healthcare company, the prospect of starting my own self-employed private physiotherapy business felt extremely daunting.
Working with Joe over a 9-month period was invaluable.
He helped me develop confidence in running the business, managing patients effectively, and implementing better systems and structure.
I now feel far more confident, organised, and in control, with a clearer direction and a more consistent flow of new patients.
I cannot recommend Joe highly enough to anyone starting or growing their own business, or to clinic owners who feel they are not achieving the level of growth they had expected.
Niall McNamara
Owner, Niall McNamara Physiotherapy
After discussing at length with Joe my desire to leave my role within Professional Football, he provided me with so much confidence to make that next step into my own private clinic.
The prospect of starting my own private physiotherapy business and leaving behind an attractive monthly salary felt extremely daunting.
However, he helped me to develop confidence in running my own business and to implement the systems and assets needed to grow a cash pay physiotherapy clinic.
I now feel confident, organised, and in control, and have a business that is profitable and has a more consistent flow of new patients.
Chris Burton
Owner, Burton Clinic
Spend Some Time With Joe First
Not ready to take the next step yet? Spend some time with Joe's free content first.
Joe regularly shares practical education, ideas and advice around the same problems clinic owners come to him with every day. Watch a few of the videos below, get a feel for how Joe thinks, and decide whether his approach feels right for you.
Clinic Owners: You're Losing £3-8K a Month (And It's Not Your Fault)
How to Grow a Physio Clinic Without the Chaos | Physio Leads Walkthrough
This Championship Physio Left Pro Football & Was Fully Booked In 3 Weeks
Want to learn more?
The videos give you a taste of how Joe thinks. The free resources take it further, with practical guides, tools and templates you can start using today, no strings attached.
"Spend some time with Joe for free before you spend a penny."
Ready to build the clinic you’ve always wanted?
Whether you are just getting started, trying to grow or looking to get your life back from an established clinic, there is a next step that is right for you.
Start with the free resources, get support inside the Full Life Club or explore working directly with me through Clinic Builder.
Find your next step